SplitMetrics’ Apple Search Ads Product Page Benchmarks Report

The report covers the average CPT, CPA, TTR and CR for product page ads – overall, by categories and by markets.

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Mike Zhurba, User Acquisition Manager at SplitMetrics Agency

Product page ads represent one of the most purposeful Apple Search Ads slots. Although they might have a narrower reach, they possess the potential to yield a significantly higher CR compared to alternative placements. This is due to the fact that users acquired via this ad placement are involved in researching and actively looking for new apps.”

Mike Zhurba
User Acquisition Manager at SplitMetrics Agency

What’s Inside?

Get the report to learn the average cost & performance metrics for product page campaigns since the placement introduction through H1 2023.

  • TTR, CR, CPT and CPA for the most popular app categories, countries & regions
  • Cost trends: CPT and CPA overall trends, trends for top app categories and most popular Apple Search Ads markets
  • Quarter-over-quarter changes in TTR, CR, CPT and CPA
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Babbel scaled Apple Search Ads with SplitMetrics
“I’ve found SplitMetrics Acquire to be the most user-friendly and reliable tool to manage Apple Search Ads campaigns, save time and enhance the whole process via elaborate automation rules. The SplitMetrics Acquire team listen attentively to feedback and continuously improve the product to stay on the cutting edge.”
Sylvain Gauchet
Sylvain Gauchet
Senior Manager, Growth & Mobile Marketing at Babbel
Spark Networks reduces CPA & increases ROAS with SplitMetrics
“Automated rules saved us a great amount of time for the optimization of our Apple Search Ads campaigns. Thanks to the rules, we were able to decrease the CPAs, have an uplift of ROAS and increase the volume. SplitMetrics Acquire made our lives easier when it comes to pushing for more volume and optimizing the ROAS and CPAs.”
Ceyhun Kilinc
Ceyhun Kilinc
Performance Marketing Manager at Spark Networks
Aged Studio increases install rate by 27% with SplitMetrics
“The main secret to increasing efficiency and scaling with Apple Search Ads is to build the correct campaign structure, expand keywords and use automatic rules. SplitMetrics Acquire helps with all of this. Also, their patient training for users and smooth communication ensures that we take the most of both SplitMetrics Acquire and Apple Search Ads.”
Sinz Yang
UA manager at Aged Studio
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