Mobile A/B Testing for App Idea Validation: Tips by SplitMetrics & Phiture

During our webinar dedicated to the best practices in mobile A/B testing, we have spoken to Maggie Ngai, ASO Expert from Phiture, and discussed how mobile publishers can benefit from validating app ideas with the help of app store A/B testing and pretotyping.

Watch the webinar recording to find out:

• New concept in terms of product idea validation – pretotyping
• What app pretotype is
• How mobile publishers use app store A/B testing together with pretotyping
• Major approaches to app store A/B testing
• How to validate app ideas, concepts, features, mobile game settings with pretotyping & mobile A/B testing
• Localization testing as a way to improve the conversion rate
• 7 biggest mistakes in app store A/B testing

and even more!

Here is a link to the webinar presentation.