November 14-16


Global virtual event
The largest digital event on iOS marketing

Premier digital event for mobile app and game publishers of all sizes

App Growth Week is the 3-day virtual event designed to equip app and game developers with emerging trends and valuable insights, data-driven strategies and proven solutions to expand their business and thrive in the market. Learn success stories and best practices that drive mobile app growth at every stage of the lifecycle.

Event topics

Industry leaders, big thinkers and practitioners will tackle the most burning questions app and game developers of all sizes face in today’s privacy-first era. Expect to get insights on privacy-safe strategies, data-driven mobile growth tactics, and innovations to embrace new market opportunities and win the competition.


Mobile app growth through all the stages of the lifecycle
  • Explore mobile marketing trends for 2024 to keep abreast to the industry's evolving landscape and adapt swiftly
  • Get Dos and Don’ts of growing your app in the age of privacy
  • Discover AI-powered technologies changing the rules of competition


Powerful strategies to acquire high LTV users & maximize ROAS
  • Identify the right marketing channel mix to crush your app growth KPIs
  • Get best practices to create seamless user journeys, eliminate silos and attribute 100% of data
  • Reimagine a top-notch MarTech stack to manage campaigns of any complexity balancing UA costs with mobile app revenue

Apple Search Ads

Engaging high-intent users with Apple Search Ads
  • Uncover new growth opportunities with successful multi-placement ad strategies
  • Maximize campaign performance with market intelligence, best practices and benchmarks
  • Unlock cutting-edge technology to automate and optimize Apple Search Ads for businesses of all sizes

ASO & A/B testing

App Store Optimization from pre-launch to global release
  • Explore the most impactful app store creative trends and get the brand-new ASO benchmarks
  • Update your A/B testing & idea validation framework for data-driven decision making
  • Forearm your team with an intelligent mobile optimization solution

Reasons to attend

Join App Growth Week to strengthen your expertise, get eye‑opening insights, and embrace innovative app growth ideas

App leader

  • Foster your team's growth mindset to reinforce success in a competitive market
  • Streamline your workflows and create a growth environment
  • Discover new opportunities and glean insights from your peers

Product manager

  • Get a comprehensive app and game idea validation framework
  • Learn how top world publishers A/B test new apps and features
  • Create stellar solutions that captivate your target audience

ASO manager

  • Master the art of getting your mobile app ready for scaling globally
  • Catch up on the latest ASO trends and benchmarks
  • Crack app store algorithms to boost organic installs

Growth & UA expert

  • Update your app growth playbook and MarTech stack
  • Properly measure your paid and organic efforts, and amplify them at scale
  • Strike the right balance between user acquisition and retention


Meet top industry visionaries, seasoned practitioners, and tech innovators and hear their hands-on tips, best practices, and successful use cases
Peggy Anne Salz
Content Strategist and Founder
Thomas Petit
App Growth Consultant
Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead
Ben Bowen
Partnerships Manager
Ashley Parducci
Head of Customer Insights & Measurement
Thomas Kriebernegg
Managing Director & Co-Founder
Anton Tatarynovich
Senior ASO & ASA Manager
Mateusz Wrzeszcz
ASO Lead
Galina Schneider
VP of Customer Success & Support
David Martin
VP of Sales
Evgenia Davydkina
Design Team Lead
Rachel Bergman
GM, North America
Nancy Roberts
Reed Kuhn
Sr. Director, Business Strategy
Alper Taner
App Growth Consultant
Derya Ayırtman
SEM Manager
Thomas Tierney
Client Manager – App
James Haslam
Senior Marketing Manager, EMEA
Benjamin Roodman
Vice President of Partnerships
Maryna Orobets
Apple Search Ads Manager
Michael King
Head of Growth, US
Paul Davey
Senior Mobile Marketing Manager
Eugene Ilnytskyi
Head of Agency
Maksim Kasyanik
User Acquisition Team Lead
Daniel Lupu
Paid Search Marketing Manager
Marina Trypolskaya
Head of Sales
Sergey Golovko
App Growth Expert (ex-Cốc Cốc)
Zhanna Radovnya
Senior Customer Success Manager
Silvio Peruci
Managing Director
Ben Collins Jones
Customer Success Manager
Angela Humphrey
VP of Business Development
Ksenia Artemenko
Lead Product Manager
Darya Radchykava
Senior Account Executive
Anastasiia Shagaleeva
User Acquisition Manager
Mike Gadd
EMEA Customer Success Director
Christoph Wagner
Team Lead Performance Marketing at iTranslate & Co-Founder of foxperience
Adi Krysler
Senior Product Marketing Manager
Alexandra Subach
Account Executive
Yauheni Karabeinikau
ASO Manager
Hanna Kachalka
Head of Sales
Anastasia Borisova
Product Manager
Lina Danilchik
Marketing & Communications Lead
November 14-16
Update your mobile app growth playbook for 2024


3 hours per day. 3 days in a row. 30+ speakers. 20+ live sessions.
All times are listed in EST

Mobile Growth

Gain insights to adapt your strategy to the ever-changing landscape, and drive your mobile app growth at any stage of the lifecycle.

Opening Remarks: The AI Revolution

David Martin
VP of Sales, SplitMetrics
Galina Schneider
VP of Customer Success & Support, SplitMetrics
Future outlook

Mobile Futurescape: The AI-enhanced Roadmap for Mobile Marketing 2030

Peggy Anne Salz
Content Strategist and Founder, MobileGroove
Panel discussion

One Size Doesn't Fit All: Customizing UA Approaches by Category

Mariusz Gąsiewski
CEE Mobile Gaming and Apps Lead, Google
Thomas Tierney
Client Manager – App, Dentsu
Daniel Lupu
Paid Search Marketing Manager, Skyscanner
Paul Davey
Senior Mobile Marketing Manager, AutoTrader
Galina Schneider
VP of Customer Success & Support, SplitMetrics
Thomas Petit
App Growth Consultant
Real-life experience

SKAN 4: What Marketers Need to Succeed

Mike Gadd
EMEA Customer Success Director, Singular
Practical speech

Mastering the Web2App Funnel: The Role of User Intent and Advanced Strategies

Sergey Golovko
App Growth Expert (ex-Cốc Cốc)
Real-life experience

Winning App Growth Formula: ASO, UA, and Design Synergy

Eugene Ilnytskyi
Head of Agency, SplitMetrics
Maksim Kasyanik
User Acquisition Team Lead, SplitMetrics
Evgenia Davydkina
Design Team Lead, SplitMetrics
Best-practice session

The Future-Ready MarTech Stack: Use-Cases and Best Practices for 2024

James Haslam
Senior Marketing Manager, EMEA, Mintegral
Reed Kuhn
Sr. Director, Business Strategy, Branch
Alexandra Subach
Account Executive, SplitMetrics
Nancy Roberts
President, Craftsman+
Silvio Peruci
Managing Director, App Radar
Galina Schneider
VP of Customer Success & Support, SplitMetrics

App Growth Quiz

5 min of interactive and fun quizzes

Apple Search Ads

Discover multi-placement ad strategies in Apple Search Ads to maximize the potential of this major ad channel by spend on iOS.

Optimization: ASO, User Engagement, Testing & Validation

Empower yourself with the newest creative trends, ASO benchmarks, and update your A/B testing and idea validation framework .

Event partners